Role: Facebook Ads Specialist
The client came with the newly created online store.
Previously worked only on the Facebook platform with the goal to get more messages. After order placement on the site, a manager called the client back and confirmed shipment. In the period of work were improved weak points of the site for increasing the number of conversions.
We implemented Facebook Pixel.Put events tracking on the site (pageview, view content, add to cart, iniciate purchase, purchase, search, add to wish).
Uploaded products to Facebook and created a catalog to work with dynamic retargeting.
Made the structure of advertising campaigns for a clear division of the audience in the attraction and retargeting.
In the first month of cooperation, we got 1170 orders on the site for $1.97 with average revenue at $45Worked best the sales by catalog and dynamic retargeting (viewing product cards and adding the product to the cart).
Created advertising texts and whole messages for retargeting campaigns.
The creatives leading to a link with the categories on the website gave more expensive results compared to work with the catalog.
Used the Campaign Budget Optimization (CBO) and 3-4 groups with different targeting sets.
In the second month of cooperation tested the Ad Sets on a wide targeting and increased the budget