eCommerce | B2C | Selling boxes with exotic fruits

Role: Facebook Ads Specialist

Market: Ukraine

Project description:

The client came in with a request for a cheaper price per purchase.

After the audit it was revealed that there were a lot of overlapping audiences, there were no properly configured audience exceptions, which ultimately led to a mix of warm and cold audiences. The retargeting campaign worked only with one segment – everyone who was on the site and on Instagram followers and didn’t exclude customers from the site.

What we did:

– Re-structured the ad campaigns. Excluded warm audiences from attraction campaigns.

– Turned off some ad groups with the same targeting sets to eliminate overlap

– Developed communication for the retargeting campaign

– Developed the structure of the advertising campaign for retargeting, taking into account the separation of segments.

There were four segments that didn’t overlap with each other and had a sufficient sample size to work effectively.

Instagram’s subscribers,

Website audience in 30 days,

Add to cart in 7 days, and Customers.

– Uploaded a customers list, who had previously purchased the product and made an offer specifically for them.

– LAL Audiences Tests.

eCommerce | B2C | Women’s clothing in large sizes

Role: Facebook Ads Specialist

Market: Ukraine

Project description:

The client came with the newly created online store.

Previously worked only on the Facebook platform with the goal to get more messages. After order placement on the site, a manager called the client back and confirmed shipment. In the period of work were improved weak points of the site for increasing the number of conversions.

We implemented Facebook Pixel.Put events tracking on the site (pageview, view content, add to cart, iniciate purchase, purchase, search, add to wish).

Uploaded products to Facebook and created a catalog to work with dynamic retargeting.

Made the structure of advertising campaigns for a clear division of the audience in the attraction and retargeting.

In the first month of cooperation, we got 1170 orders on the site for $1.97 with average revenue at $45Worked best the sales by catalog and dynamic retargeting (viewing product cards and adding the product to the cart).

Created advertising texts and whole messages for retargeting campaigns.

The creatives leading to a link with the categories on the website gave more expensive results compared to work with the catalog.

Used the Campaign Budget Optimization (CBO) and 3-4 groups with different targeting sets.

In the second month of cooperation tested the Ad Sets on a wide targeting and increased the budget

eCommerce | B2C | Children’s clothing

Role: Facebook Ads Specialist

Market: Ukraine

Project goal:

The client had an Instagram profile and sales only through it. There was an online store on CMS OpenCart.The task was to start using Facebook as a channel for getting sales. Also the purpose was to work with a warm audience because the client had not worked with it before.


What was done?- Collaboration with a programmer for uploading products on Facebook and creating a catalog to work with dynamic retargeting- Unloading of client base and creation of lookalike audiences.- Ad campaign structure was developed based on daily budget- Retarget ad tests- The strategy worked best – Sales via catalog with a seasonal product to a wide audience.- Implementation of dynamic retargeting gave ROAS 28.29