Role: Facebook Ads Specialist
Market: Ukraine, Belarus, Russia, Kazakhstan
Project goal:
This company found us with a total disaster in lead generation.
They have a lot of problems with Google Ads, Website, Facebook Ads and strategy…
The website was slow (10+ seconds loading).
There was a low conversion rate – 3-4% at 300-400 visitors per day.
Facebook Ads account was blocked for an unknown reason.
Some conversions from GDN coasted up to $100
The only lead gen channel was Google Ads
Solution:
First, we made competitive and market analyses.Then we set up analytics tools like Google Analytics and FB Pixel.We made a totally new landing page which gained 10% conversion rate (visitor to lead) at 1000 visitors per day.We collected a big semantic core that counted more than 1000 keywords and made 8000 personalized ads in Google Ads with relevant headings in the ads and on the website (more than 300 personalized headers which have been shown relevant to the client’s search requests).We resolved the problem of the blocked FB account with Facebook support.We launched a successful lead generation campaign from FB and Instagram (Price per Lead was 1-1,5$)
