Role: Facebook Ads Specialist
The client had an Instagram profile and sales only through it. There was an online store on CMS OpenCart.The task was to start using Facebook as a channel for getting sales. Also the purpose was to work with a warm audience because the client had not worked with it before.
What was done?- Collaboration with a programmer for uploading products on Facebook and creating a catalog to work with dynamic retargeting- Unloading of client base and creation of lookalike audiences.- Ad campaign structure was developed based on daily budget- Retarget ad tests- The strategy worked best – Sales via catalog with a seasonal product to a wide audience.- Implementation of dynamic retargeting gave ROAS 28.29